Legend has it that in ancient times, Cleopatra used gold to keep her skin young and radiant. And today, a different queen – a Miss Selena Gomez – has repositioned the ingredient in her routine for a brighter, firmer area under the eyes.
In a recent TikTok video (which garnered over a million likes in less than a week), Gomez showed off some of her favorite skin care products — including a skin spritz from Evian, a full Dior serum, and a few moisturizing goodies from La Mer. But what really caught our eye was the Peter Thomas Roth 24K Gold Pure Luxury Lift & Firm Hydra-gel Eye Patches ($ 75) she used under her eyes.
@ selenagomez ♬ Dreams (2004 Remaster) – Fleetwood Mac
The masks are designed to lift, tighten and brighten the skin under your eyes – which means they address the entire triptych of concerns under the eyes. They are impregnated with 24 carat gold, which has been used for centuries to combat these problems thanks to its anti-inflammatory properties. It also has activated gold, which offers additional lifting and tightening properties.
In addition to its luxurious mineral ingredients, the patches also contain caffeine (which reduces swelling) and glycerin and hyaluronic acid (for lasting hydration). In addition, they offer a feeling of coolness for immediate relief as soon as you apply.
Gomez is not the only one borrowing a page from Cleopatra’s luxury beauty book. At Sephora’s website, the Peter Thomas Roth 24K gold eye patches have won 44.1 thousand “loves” and hundreds of five-star reviews. “I love them. My swelling is reduced. My lines and wrinkles do not seem to be so deep after use. I love their refreshing effect when I first put them on,” writes one fan. “This is the holy grail! I literally saw results when I took out the pillows! It also lit up the area of my eyes. The swelling is gone! It’s worth the money!” says another. A major complaint among critics that he did not do it love patches is that they dry quickly in their jar, so you will want to pay close attention to the way you store them.
While $ 75 may seem like a high price to pay for eye patches, each pack contains 60 patches, so you get a pretty solid hit for your money (and that doubles if you reuse the front and back of the patches). Just leave them for 10 minutes, and you will be gilded and ready.
Want to be the first to know about the latest (and best) SHOP product discounts, custom collections, discounts and more? Sign up to have intel delivered directly to your inbox.